BE A HERO, AIM FOR ZERO

NEW CAMPAIGN TARGETS UTE DRIVERS IN SHELLHARBOUR

Shellharbour City Council is rolling out a new campaign ‘Travel Safe Tradies’, designed to boost road safety awareness and encourage safer driving habits among Ute drivers in Shellharbour.

The number of light truck and Ute crashes in Shellharbour has risen significantly over recent years. There were 193 such incidents between 2017 and 2021, a 28% increase compared to the previous five-year period.

Travel Safe Tradies will be a multi-stage campaign targeting Ute drivers commuting to and from work and to different jobsites throughout the day.

In this first stage, Ute drivers are being encouraged to fill out a short survey and help us learn more information about them, including their age, trade, and the type of Ute they drive so that we can provide more targeted safety information to those who need it most.

The campaign uses the tag line ‘Be a hero. Aim for Zero’ to encourage tradies to drive safely on our roads and help bring the road toll down towards zero.

Each person who completes the survey will go in the draw to win a pizza lunch for their work team and the first 50 entrants will also receive a Travel Safe Tradies prize pack.

Shellharbour City Mayor Chris Homer highlighted the significance of the road safety campaign.

“Utes represent 32% of all crashes in Shellharbour so this campaign will be an incredibly important tool in raising awareness and reducing the number of crashes on Shellharbour roads,” he said.

“By delivering personalised safety messaging to Ute drivers across Shellharbour, we’re aiming to improve the safety of not just the people driving the Utes, but also for everyone else on our roads and footpaths as well.”

Travel Safe Tradies is an initiative of the Local Government Road Safety Program, funded by Transport for NSW.

For more information and to view the survey visit Let’s Chat.

For more information please contact:
Melissa Ritchie – Shellharbour City Council 0467 250 884 mediaenquiries@shellharbour.nsw.gov.au